Web Survey Bibliography
Research in the field of mobile surveys is still in an early stage. While Web-Surveys amount to about 21% of all surveys in Germany, mobile surveys are not listed separately in the statistics yet. By contrast about 73% of the general population use mobile phones and only about 60% have internet access. Therefore the potential of mobile interviews is very high, as soon as this survey technique is applicable for the general population.
Similar to Web-Survey Research a few years ago, there is no standard for mobile research to date. Until today mobile phones served to send pre-notices for web-surveys (Bosnjak, et al.; in press), but were also used for online questionnaires directly via mobile internet. Displaying questionnaires within a Java application run offline on mobile phones, or conducting entire surveys by sending many SMS-messages to and fro are current applications of mobile research, too. As in stationary online research, it is expected that some survey methods will prevail while other methods vanish, just like sending word questionnaires by e-mail has become very uncommon.
This paper presents results of a qualitative comparative study processed with about 40 experts of the mobile telecommunication market. Including a preceding test of both methods, the study compares the mobile survey variants online and offline. This leads to findings on the following topics: Usability, estimation of public acceptance, useful applications for both methods as well as future expectations. The study is endorsed by data from an online case study. The findings of the presented paper will soon acquire very high relevance for both commercial and academic research.
Die Forschung zu mobilen Online-Befragungen befindet sich derzeit noch in einem frühen Stadium. Im Vergleich zu Web-Befragungen, die aktuell ca. 21% der Befragungen ausmachen, werden Mobile-Studien aktuell noch nicht separat in der Statistik aufgeführt. Die Verbreitung von Mobiltelefonen übertrifft jedoch mit einer Abdeckungsrate von ca. 73% deutlich die der Online-Zugänge (ca. 60%). Folglich liegt das Potential für mobile Online-Befragungen sehr hoch, wird diese Befragungstechnik für die Allgemeinbevölkerung einsetzbar.
Ähnlich wie noch vor einigen Jahren in der Online-Forschung, bestehen derzeit keine Standards für mobile Befragungen. Mobile Endgeräte wurden im Bereich der Umfrageforschung bisher dazu verwendet, SMS Vorankündigungen für Online-Befragungen zu versenden (Bosnjak, et al.; in Druck), direkt online im mobilen Internet zu befragen, Fragebögen offline zur Beantwortung anzuzeigen (Anwendung in Java) und komplette Befragungen über den Versand vieler einzelner SMS durchzuführen. Es ist zu erwarten, dass sich einige Befragungsmethoden durchsetzen, während andere wieder verschwinden, wie dies z.B. für E-Mail-Befragungen im stationären Online-Bereich der Fall war.
Der hier vorgestellte Beitrag präsentiert die Ergebnisse einer qualitativen Vergleichsstudie, die mit ca. 40 Experten des Mobilkommunikationsmarktes durchgeführt wurde. Die Studie kontrastiert die beiden Mobil-Erhebungsvarianten online und offline gegeneinander, nachdem die Befragten jeweils einen Nutzungstest abgeschlossen haben. Daraus ergeben sich Erkenntnisse zu den folgenden Themenbereichen: Usability, Akzeptanzeinschätzung, sinnvolle Anwendungsszenarien für beide Ansätze sowie zu Zukunftserwartungen. Die Ergebnisse dieser Studie werden durch Kennzahlen aus einer online durchgeführten Fallstudie ergänzt. Die Erkenntnisse der vorgestellten Studien sind sowohl für die kommerzielle, als auch für die akademische Forschung in naher Zukunft von großer Relevanz.
General online research (GOR) 2008 (abstract)
Web survey bibliography (305)
- Measuring Subjective Health and Life Satisfaction with U.S. Hispanics; 2017; Lee, S.; Davis, R.
- Device and Internet Use among Spanish-dominant Hispanics: Implications for Web Survey Design and Testing...; 2017; Trejo, Y. A. G.; Schoua-Glusberg, A.
- How to Design a Web Survey Using Spring Boot With MYSQL: a Romanien Network Case Study; 2017; Bucea-Manea-Tonis, Ro.; Bucea-Manea-Tonis, Ra.
- Analyzing Survey Characteristics, Participation, and Evaluation Across 186 Surveys in an Online Opt-...; 2017; Revilla, M.
- Data chunking for mobile web: effects on data quality; 2017; Lugtig, P. J.; Toepoel, V.
- Mobile-only web survey respondents; 2016; Lugtig, P. J.; Toepoel, V.; Amin, A.
- Development and Pilot Test of a Mobile Application for Field Data Collection; 2016; Chiappetta, L.; Kerr, M. M.
- Are Initial Respondents Different from the Nonresponse Follow-Up Cases? A Study of Probability-Based...; 2016; Zeng, W.; Dennis, J. M.
- A Feasibility Study of Recruiting and Maintaining a Web Panel of People with Disabilities; 2016; Chandler, J.
- Why Do Web Surveys Take Longer on Smartphones?; 2016; Couper, M. P.; J. J.Peterson, G. J.
- Web surveys for offline rural communities ; 2016; Gichohi, B. W.
- Pre-Survey Text Messages (SMS) Improve Participation Rate in an Australian Mobile Telephone Survey:...; 2016; Dal Grande, E.; Chittleborough, C. R.; Campostrini, S.; Dollard, M.; Taylor, A. W.
- Short and Sweet? Length and Informative Content of Open-Ended Responses Using SMS as a Research Mode; 2016; Walsh, E.; Brinker, J. K.
- Collecting Data from mHealth Users via SMS Surveys: A Case Study in Kenya; 2016; Johnson, D.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Using Mobile Phones for High-Frequency Data Collection; 2015; Azevedo, J. P.; Ballivian, A.; Durbin, W.
- Who Are the Internet Users, Mobile Internet Users, and Mobile-Mostly Internet Users?: Demographic Differences...; 2015; Antoun, C.
- Mobile Research Methods: Opportunities and challenges of mobile research methodologies. ; 2015; Toninelli, D. (Ed.); Pinter, R.; de Pedraza, P.
- Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?; 2015; Andreadis, I.
- Usability of the ACS Internet Instrument on Mobile Devices; 2015; Horwitz, R.
- GreenBook Research Industry Trends Report; 2015; Murphy, L. (Ed.)
- Emerging Technologies: The Rise of Mobile Devices: From Smartphones to Smart Surveys; 2015; Buskirk, T. D.
- PayPal? An Incentive to Check-out?; 2015; Franklin, J.; Rasmussen, C.; Pruitt, J.; Waller, D.
- Designing Bonsai Surveys: The small but perfectly formed survey experience to meet the needs of the...; 2015; Puleston, J.
- Open narrative questions in PC and smartphones: is the device playing a role?; 2015; Revilla, M.; Ochoa, C.
- Recruiting Respondents for a Mobile Phone Panel: The Impact of Recruitment Question Wording on Cooperation...; 2015; Busse, B.; Fuchs, M.
- Internet Research in Psychology; 2015; Gosling, S. D., Mason, W.
- Are Tailored Outreach Efforts Too Costly? An Assessment of a Responsive Design Approach to Control Costs...; 2015; Epps, S. R.; Getman, D. P.; Hall, L. M.; Hunter, J. A.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Does the use of mobile devices (tablets and smartphones) affect survey quality and choice behaviour...; 2015; Liebe, U., Glenk, K., Oehlmann, M., Meyerhoff, J.
- When it comes to mobile respondent experience and data quality, survey design matters; 2014; Mitchell, N.
- The Changing Landscape of Technology and its Effect on Online Survey Data Collection; 2014; Mitchell, N.
- The need of and the demand for completing surveys on mobile devices; 2014; Toninelli, D., Revilla, M., Ochoa, C.
- Survey participation via mobile devices in a probability-based online-panel: Prevalence, determinants...; 2014; Poggio, T., Bosnjak, M., Weyandt, K.
- Keeping Surveys Valid, Reliable, and Useful: A Tutorial; 2014; Greenberg, M. R., Weiner, M. D.
- Improving Response Rates and Questionnaire Design for Mobile Web Surveys; 2014; de Bruijne, M., Wijnant, A.
- Does Survey Mode Still Matter? Findings from a 2010 Multi-Mode Comparison; 2014; Ansolabehere, S., Schaffner, B. F.
- Nonresponse and Mode Effects in Self- and Interviewer-Administered Surveys; 2014; Atkeson, L. R.; Adams, A. N.; Alvarez, M. R.
- Do Web surveys facilitate reporting less favourable opinions about law enforcement?; 2014; Boivin, R., Cordeau, G.
- Question Grouping and Matrices in Web Surveys: Using Response and Auxiliary Data to Examine Question...; 2014; Bilgen, I., Stern, M. J.
- The Grouping of Items in Mobile Web Surveys; 2014; Mavletova, A. M., Couper, M. P.
- Moving answers with the GyroScale: Using the mobile device’s gyroscope for market research purposes...; 2014; Luetters, H., Kraus, M., Westphal, D.
- Students First Choice – the influence of mobile mode on results; 2014; Maxl, E.
- Device Effects: How different screen sizes affect answer quality in online questionnaires; 2014; Fischer, B., Bernet, F.
- Moving towards mobile ready web panels; 2014; Wijnant, A., de Bruijne, M.
- Online mobile surveys in Italy: coverage and other methodological challenges; 2014; Poggio, T.
- Comparison of Three Modes for a Crime Victimization Survey; 2013; Laaksonen, S., Heiskanen, M.
- Understanding Society Innovation Panel Wave 5: results from methodological experiments; 2013; Auspurg, K., Burton, J., Cullinane, C., Delavande, A., Fumagalli, L., Iacovou, M., Jaeckle, A., Kaminska...
- A Comparison of Results from a Spanish and English Mail Survey: Effects of Instruction Placement on...; 2013; Wang, K., Sha, M.
- Intra-individual variation of extreme response style in mixed-mode panel studies; 2013; Aichholzer, J.